Lawyer Marketing

September 10th, 2008

Marketing based solely on results GUARANTEED

“I am dedicated to using my passion for marketing and the expertise I have developed in lawyer marketing, to help my client law firms achieve a very successful practice, with a steady flow of new quality cases coming in.”
Lisa Caricato,
President

 

 

With over a decade of lawyer marketing experience, we are a leader in legal case lead generation, focused exclusively on gaining new clients for law practices across the country. We can help grow your Law Firm. We work with Large National Law Firms as well as Smaller in State Law Firms.
We generate the Highest Quality New Case Ad Responses Guaranteed, or you are not billed. 
We know from experience that as long as we keep sending you quality ad response case leads that result in new clients and revenues, you will keep doing business with us.

Your advertising costs are based solely on results or you do not pay.

We require no long term agreements.

We are not a pay per click program nor are we providing a mere listing on a directory, we deliver pre-qualify Ad Response Case Leads.

Your marketing dollars are 100% spent on actual results we deliver!

Specializing in strictly lawyer marketing and internet marketing for attorneys for a combined decade, we consider ourselves experts in the area of law firm marketing.

We have clients that have been with us since day one, and the most common question we here is “is it possible to generate even more Ad Response case leads”.

 

 

 

 

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Tracking your Lawyer Marketing

August 7th, 2008

Lawyer Marketing to most law firms is an essential part of bringing a steady flow of new cases coming in.

If you are going to spend the time and money investing in Lawyer Marketing then there are very important factors to consider.

Tracking where your business is coming from.

If you are actively using several different types of marketing, you need to know what is working and what is not. There are several ways to track this.

  1. One way would be to use different phone numbers for each marketing outlet. There are several call reporting sources available. GP Internet Marketing can supply you with this.
  2. If you are engaging in internet marketing using your site, Google Analtyics will give you a very clear picture on where your business is coming from.
  3. If you are receiving emails from different sources, then use a different email address for each source.
  4. If you are receiving referrals keep a very close track on where your referrals are coming from, so that you can better reciprocate and thank your source.
  5. Each time you retain a new client be sure to ask them how they found your firm.

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Key elements to Lawyer Marketing

July 1st, 2008

What makes Lawyer Marketing effective?

With the internet, television, radio, yellow pages, direct mail and email, Lawyer Marketing can be one of the most competitive forms of marketing.

Every year there are more attorneys entering the market place.

Lawyer Marketing has been going on since we can remember, and has gradually become more and more competitive.

What to look for in an effective marketing program for your practice is the ability to pay based on performance.

Many online directories, yellow page directories, television marketing companies, and other lawyer marketing companies, will invoice you for the exposure, but there is no guarantee of business.

To effectively spend your marketing dollars you need to track where your business is coming from and what the return on your investment is.

Internet Marketing can be very effective if done correctly.

You can choose a company like GP Internet Marketing to effectively market for case leads with their network of over 50 Legal Portals, and only pay based on quality ad responses.

In addition to other marketing arms, I would recommend to have a search engine friendly website, and work on optimizing it so that you can effectively gain business in the natural search on the search engines.

You can also practice effective Adword campaigns and use pay per click to generate case leads. When doing this meticulous tracking is crucial and I would not consider this unless you are prepared to spend money in the beginning to test and test again in order to find what is going to give you a return on your investment.

GP Internet Marketing has in place a marketing program that is very exclusive, and only invoices their Attorney clients based on performance.

Whether you have a Criminal Practice, a Personal Injury Practice, a Family Law Practice or any other legal practice, GP Internet Marketing can help bring in Pre-Qualified case leads to your firm.

When internet marketing is done right with meticulous tracking, the right intake forms and filters,  Lawyer Marketing can be very effective.

Bottom line is tracking the business you gain from your marketing. 

 Lisa A. Caricato

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