Law Firm Internet Marketing
Why is Law Firm Marketing so important to your law firm
marketing plan?
Facts about internet marketing
- 68% of American adults use the internet.
- 65% of legal clients have gone online to locate a law firm.
- 90% of all websites are found through search engines.
(Thus search engine optimization is crucial to any legal website).
- 66% of all websites are found through online directories
- 75% of searchers never look further than the first page of results.
Imagine being on the first page of results.
- 75% of all internet users have the intention of purchasing a
product or service when using search engines.
- According to Jupiter research 86.7 million households have a
computer.
- Today the growing number of internet users is astounding. Most
cell phones now have internet access.
- Globally, just over 28% of mobile phone owners worldwide have
browsed the internet on a wireless handset and growing.
-
Web users spend twice as much time online as watching TV.
- Consumers spent $143.2 billion online in 2005, which is 22 percent
more than in 2004
- 650 million people use search engines to find websites
Sources: Nielsen/NetRatings, Stanford Institute for the Quantitative
Study of Society Comscore, Georgia Tech/GVU Users Survey.
We are living in a generation of instant gratification and
instant results.
This creates a challenge that cannot be ignored by attorneys trying
to build their practices.
When a potential client decides they want an attorney, the chances
are they will turn to the internet and do a search.
Most people in need of an expert Attorney will first search the
internet, expecting to find the top experts in their field.
This creates an opportunity for the Law Firms to engage in Law Firm
Marketing aggressively.
The internet is a huge resource of information; people can not obtain
this sort of information from the yellow pages, television, newspapers
and magazines.
Each day hundreds of millions of people use search engines to browse
the Internet. Search engines direct searchers to specific websites
based on strategic keywords or phrases.
With so many people using the internet it is clear why Law Firm
Marketing on the internet is a crucial part of any law firm.
With proper Law Firm Marketing Plan your legal website will
start showing up on the first page of search engines like Yahoo,
Google, MSN and the other major search engines.
Internet marketing for attorneys makes it possible for small law
firms to compete with large law firms on a level playing field.
This opportunity can be best met by first having a web presence
and the proper law firm
web site design.
If you aren’t on the web, you have zero chance of gaining
the attention of potential clients through internet
marketing.
Those attorneys and law firms that do engage in law firm marketing
need to be using web sites optimized in a particular fashion, tailored
to the services offered.
For instance, if an attorney specializes in toxic torts,
they have no need to seek out clients who need an attorney who handles
auto accidents.
GP Internet Marketing, specializes in Internet
Marketing for Attorneys, through proper search engine optimization.
In a nutshell, search engine optimization is a process that lets
the search engines find you and list your site high up on the search
engines.
An important part of this search engine optimization is customizing
the content on your website to your legal specialty, depending on
your specific area of practice, (for example personal
injury, bankruptcy etc).
In a nutshell, search engine optimization is a process that customizes
your site to your legal specialty depending on your specific area
of practice, (for example personal injury, bankruptcy etc).
By identifying the specific search terms your potential clients
are using when searching on the internet, we can assure your website
has the proper content to be the legal website they find.
Potential clients want the best, and it is you that they will find
through our aggressive Internet marketing for Attorneys.
Is your legal website listed within the top 10 ten search engine
results?
GP Internet Marketing can get you there.
| IMPORTANT FACT: No monthly billing, until we reach our
guarantee of first page performance. |
|