Internet Marketing for Attorneys
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Internet Marketing for Attorneys

Familiar asked questions

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Does GP Internet Marketing guarantee in writing first page placement for my legal web site?

Yes, please visit our guarantee section to review more information.



To have a successful Internet Marketing for Attorneys campaign do you need to maintain my site on a regular basis?

Yes. It is very important not to let your legal web site just sit there, without constantly making sure you have new and relevant information added to your site. Your in bound and out bound links must be constantly monitored. Effectiveness of your keyword phrases in relation to positioning on the web site. Several times a month we do a comprehensive report, to analyze where you are positioned on the search engines and with which keyword phrases.



Will GP Internet Marketing provide me with a report showing me where my legal web site is for first page placement on the search engines?

Yes. You will know exactly where you appearing on the first page, and with what key word phrases.

 


Does GP Internet Marketing purchase first page listings from the search engines?

Paid listings are sometimes a necessity in search engine marketing, especially in the beginning of your optimization stage. There is no magic button to press, that will have you immediately appear on the first page of the search engines. It takes time and hard work to achieve such success. GP Internet Marketing’s ultimate goal is to have your legal web site appear organically (free listings) on the search engines. However, the internet is extremely competitive and may require some paid listings to achieve first page placement, especially in the beginning of your internet marketing for attorneys’ campaign. This is paid and absorbed completely by GP, as a matter of fact until we reach natural (organic free listings for your legal web site), we do not profit much, if any.



Will GP Internet marketing provide all the work for my Internet Marketing for Attorneys campaign, or will there be work on my part as well?

Yes, this is a turn key operation we do it all for you.



Do I need to have my own domain name or could it be part of another web sites domain name?

Yes your web site should have its own domain name and the name should point directly to your web site. There are legal referral web sites that will give you an extension of their domain name, this will only point directly to their web site, giving no help to your legal web site.



Does my legal web site need to be hosted on a fast and reliable web server?

Yes, search engines may not index your web site if your server is too slow.



Can I host my web site on a free server?

No, many search engines will not index web sites that are hosted on free hosting services because they often contain spam.



Do I have to pay for hosting with my Internet Marketing for Attorneys campaign?

No, it is free and part of our Internet marketing for Attorneys campaign.



Does it matter if I have any special characters in my URL?

Yes. do not use any special characters in your URL examples; ampersand (&), dollar sign 9$), equals sign (=), percent sign (%), question mark (?) Most search engines have problems indexing web pages when their URLs contain special characters.



Can I only have 2 web pages and still have top search engine ranking?

No, if your legal web site only consists of one or two optimized pages it will be difficult to get good search engine ranking. Your legal web site needs to consist of at least six pages and each page should have a minimum of 200 words. Search engines need text to index web pages.



How important is it to have other web sites link back to our legal web site?

Link popularity is a very important factor for high search engine rankings. The more other web sites that are related to your legal web site link to your web site, the higher your search engine ranking will be. In order to have the proper search engine optimization we work on your web site monthly to increase your web sites link popularity.



Can we use frames on our legal web site?

It is best to avoid frames. Many search engines have difficulty with frames and it is very difficult to get high search engine ranking for legal web sites that use frames.



Would you recommend flash for our legal web site?

Most search engines will not index flash pages. Normal text content on your web pages is most important to search engines. You can add flash to your legal web site; however it should be limited and not be part of the text, as your content is vital to the optimization of your site.



Do you recommend we use a welcome page for our legal web site?

No, most search engines will not follow the link on the welcome page and your index page will not contain any useful content for the search engines, therefore your Internet Marketing for Attorneys campaign will not consist of a welcome page link.



What is keyword stuffing?

Stuffing is a means of placing large amounts of keywords within a site for the sole purpose of fooling a search engine. This would also mean multiple hidden words and phrases not seen by human eyes, but only by the spiders. This can be considered as spamming and may get your legal web site banned from many of the search engines.



What are Link Farms?

A link farm consists of sites that link to other sites for the sole purpose of increasing their link popularity score. Unlike perfectly valid links to sites with related information, sites that participate in link farming contain links to totally unrelated sites. This practice is also referred to as link stuffing. Google hates link farms and labels the links they generate as spam. This strategy will most likely have your legal web site banned and removed from the major search engines.



I have heard the term spider, what does this mean?

An automated computer program that searches the Internet, which is used by many search engines to catalog information. Also known as; robot, and crawler.



What is a redirection?

When the web page you submit contains a redirection to another web site. This is a no no, in the past webmasters tried to cheat search engines with redirection pages, the search engine companies have since discovered this, and will now totally skip Web Pages with redirections. It is important to submit the actual web page that contains the content of your legal web site.

IMPORTANT FACT: No monthly billing, until we reach our guarantee of first page performance.
“We want you to continue practicing law, working on new cases, and let us take the hard work of marketing for new clients, and branding
your firm as legal experts, off your hands”.

Sincerely,
Lisa Caricato, President
Email or call me for a free consultation at 1-800-975-4141

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Internet Marketing for Law Firms - FAQ about Internet Marketing